MY MISSION IS TO HELP YOU RUN A BETTER BUSINESS.  

BY COMBINING TECHNOLOGY, ACCOUNTING EXPERIENCE AND INDUSTRY KNOWLEDGE, I WILL:

- DELIVER YOU ACCURATE & TIMELY FINANCIAL INFORMATION -
- EDUCATE YOU ON THE FINANCIAL INFORMATION AND INDUSTRY BEST-PRACTICES -
- IMPROVE THE BOTTOM LINE OF YOUR BUSINESS AND FREE YOU UP TO DO WHAT YOU LOVE -

BOOKKEEPING
BOOKKEEPING

Traditional bookkeeping is all about data entry and paper.  Fortunately, I leverage technology and systems to reduce the amount of both data entry and paper.  I use Quickbooks Online to ensure accurate and timely financial information so that you can manage your business efficiently and plan for the future.   

Financial Coaching
Financial Coaching

Accurate and timely financial information doesn't do you any good if you don't know what to do with it.  Due to the way The Fitness Bookkeeper operates, I'm able to spend less time on data entry and more time coaching you on your finances.  Just as you work with your clients to achieve their health, fitness and body composition goals, I work with you to achieve your business and financial goals.  

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Ultimately, my job is to help you have a better business that makes you more money and gives your more time doing what you love - like travel, spend more time with your family or coach.  I do this by:

  • Freeing up more time for you to find new clients and service existing clients
  • Helping you to reduce unnecessary expenses
  • Saving you money on taxes and tax preparation
  • Implementing a budget/profit strategy that guarantees profit from day 1.  
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Hi.  My name is Trey Touchstone.  I founded The Fitness Bookkeeper to help fitness professionals run their business better.

I spent 8 years as an accountant for an oil & gas company and have owned a gym since 2008. I know what it's like to run a gym.  I know the highs and lows, the early mornings and the late nights.  I've dealt with the frustrations that the business can present and I've also felt the highs of helping to change a client's life.  I also know, firsthand, the numbers and what makes a healthy gym business (it may not be what you think!).

I love the gym business.  I love helping clients and learning about assessment, programming, nutrition, movement, etc.   However, deep down, I'm a somewhat introverted numbers guy.  I really enjoy doing the accounting work and analyzing the financial statements for my gym.  I love that numbers don't lie (as long as they are correct) - they just tell you the facts - am I doing well or are there areas that need improvement?

I started The Fitness Bookkeeper to combine my strengths in accounting with my passion for fitness businesses.  I look forward to helping gym owners and trainers make more money and spend more time doing the work that they love.